At the heart of that vision is trust, and delivering a safe, secure, and relevant search experience is a critical part of that vision. Factors that influence ranking include relevance to the query, website quality, and user engagement. From what i gather, there has to be some sort of a ranking algorithm where the words which the user enters first get bagged, and then the closest related search pops up, from a history of past related searches
ZOE101 - YouTube
The ranking is probably influenced by user's previous search history.
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With unique features like bing image creator, generative search, maps, images and much more. On bing, you can perform various types of searches, including web searches, image searches, video searches, news searches, and map searches Bing uses a complex algorithm to rank search results
