Leaked internal documents have revealed that meta projected a revenue of approximately $16 billion from scam advertisements and banned goods in 2024. Meta internally estimates $16 billion annual revenue from scam ads on its platforms According to a series of leaked internal documents viewed by reuters (subscription required), meta exposes its 3.5 billion platform users globally to approximately 15 billion scam advertisements a.
What is Scam Likely & Why Are They Calling Me? - Appuals
Leaked internal files suggest meta may have generated up to $16 billion from scam ads, raising global questions about ad integrity and platform regulation.
