Key account management (kam) is the process of managing and growing a company’s most important b2b customers and large accounts in a systematic way to maximize value for both organizations. Kam refers to strategic account management approach to build meaningful engagements with your key clients in b2b sales. What is key account management (kam)
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Key account management describes the tools, sales processes and tactics you can use to retain and maximize the value of your most important customers.
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What does kam stand for Key account management (kam) is a systematic approach to managing and growing a named set of an organization's most important customers To learn more about how to use kam to maximize mutual. Key account management (kam) is crucial for cultivating valuable customer relationships
Akam addresses the lack of information by offering a clear and comprehensive understanding of kam.
