A bombshell investigation by reuters has uncovered internal documents revealing that meta knowingly profits from scam advertisements on facebook, instagram, and whatsapp to the tune of billions of dollars annually Bombshell report exposes how meta relied on scam ad profits to fund ai According to meta’s own estimates, users across its platforms encounter a.
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Meta showed users 15 billion higher risk scam ads on average each day, according to a document obtained by reuters.
Meta should notify users when the company discovers that they clicked on a scam ad—rather than targeting them with more scam ads.
Meta projected that about $16 billion in 2024 revenue came from running ads for scams and banned goods, according to a thursday report from reuters. Meta projected that ads for scams and banned goods would account for about 10% of its revenue in 2024, according to a new reuters report, citing internal documents.