The italian car maker to release a new crypto token The plan follows ferrari accepting bitcoin, ethereum and usdc for car purchases in us and europe read more at the business times. Ker robertson/getty images how is ferrari appealing to rich, young techies
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Through a new crypto token, of course
Ferrari is introducing its crypto token to allow traders to purchase the 499p endurance car.
Ferrari makes history by organizing the first auction of a legendary racing car, the 499p hypercar, exclusively in crypto This initiative, combining technological innovation, ai, and automotive tradition, aims to attract a new generation of investors Analysis of an auction that could revolutionize the luxury market.