Yet we see people embracing change with resilience and optimism, taking control of their lives, and driving progress Interested in our process or methodology While “purpose” has been a common focus in recent years, the spotlight is now on “progress.”
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Havas' findings confirm that optimism is not merely a hopeful outlook but a dynamic force, enabling individuals and brands to confront challenges and create meaningful progress
The report includes data from over 156,000 people across 24 global markets.
Havas publishes the 2024 edition of its global annual meaningful brands™ study, revealing newfound resilience and optimism during a period when global crisis has become the norm. 2024 marks the 15th anniversary of havas’ annual meaningful brands™, a proprietary study providing a vital sense check for brands and their marketing plans. The report also highlights key insights from their analysis of the most meaningful brands in 2024 It concludes with five guiding principles for how brands can address people’s new expectations empowering them to become change makers themselves:
Discover havas’s proprietary studies and the latest edition of the global meaningful brands™ report.
