This morning, the global rideshare company announced the launch of its women preferences feature in the u.s It is coming to three u.s This new option allows female riders and drivers to be matched with other females, offering them more agency and peace of mind, according to camiel irving, vp of operations and general manager of u.s
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We’re adding new options to the app to help women riders and drivers match with each other
Riders can choose women drivers when requesting or reserving a trip or set a preference to increase their chances of getting matched with a woman driver when requesting an uberx or uber green trip
Drivers can toggle on women rider preference in their app settings and increase their. Wharton’s lindsey cameron looks at uber’s pilot program. Uber has launched a new feature called women preferences which allows women riders and drivers to request rides with female riders and drivers. Uber says the program which pairs female riders with female drivers was successful in other countries
