Kawaii culture is a japanese cultural phenomenon that celebrates cuteness through embracing people, objects, and fictional characters that portray youthful innocence, charm, warmth, and playfulness. As a japanese cultural trend, this concept quickly evolved into a worldwide sensation that has spread throughout many aspects of modern western life. Kawaii (かわいい) is a japanese term and aesthetic referring to the broad cultural concept affirming items, behaviors, and visual styles that evoke childlike cuteness, sweetness, and charm
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Qualities that make one's heart flutter.
Kawaii style is the japanese artistic and cultural style that emphasizes the quality of cuteness, using bright colours and characters with a childlike appearance.
Kawaii can be heard on many tv shows and is spoken by old and young alike on most japanese streets
