This september compared to the previous year, marking the ninth consecutive month of decline Each generation has a chance to shape the future of travel Itβs a sustained shift, particularly pronounced among baby boomers.
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Canadian travel to the u.s
Has significantly declined, with baby boomers leading the trend away from american visits
This shift is attributed to political tensions, rising costs, and concerns over immigration enforcement, impacting tourism revenue for u.s Younger travelers are still visiting, some adopting a quiet traveling approach, while snowbirds and business travelers continue. In this video, we explore the growing trend of canadians steering away from u.s Travel, particularly among baby boomers
We'll discuss the reasons behind this shift, including political tensions. New data from the travel industry council of ontario (tico) reveals that in 2025, ontarians are increasingly choosing domestic travel across all age groups, while intentions to travel to the u.s And internationally show a notable generational split. Younger canadians said they are more likely to travel to the u.s., with 44 per cent of gen z respondents saying they would do so.
Hundreds of thousands of canadians continue to steer clear of the united states roughly 10 months after president donald trump took office, with baby boomers leading the flight β even as younger people, along with those feeling the pull of warm weather and community south of the border, remain more willing to go.
Across the country, five major cities are experiencing a noticeable shift as baby boomers pack up and move away New york city, los angeles, san francisco, chicago, and miami have long been magnets for opportunity and culture, but recently, theyβve become less appealing to this generation. Washington dc, october 25, 2023βnew findings from hilton/ipsos poll reveal the consumer trends that are anticipated to define travel in the year ahead and digs deeper into generational insights driving industry innovation.
