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Wynter is the right fit for you when you're wondering what your icp pain points are, how to best market to them, and how to get to messaging that really resonates with them. The wynter index is a quarterly diffusion gauge of b2b marketing activity, designed to give senior leaders, vendors and other interested parties a clean view of momentum in spend, hiring, and execution across b2b saas.

Rtlikn Feb 12, 2026

Wynter is the only product of its kind Validate messaging, run icp surveys, and track brand with fast, verified b2b insights. It's the fastest way to discover what people in your target market think about your category, what their pain points are, and what would make them buy from you.

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Wynter is the only platform that allows you granular b2b audience targeting for user testing

Discover what it's like to be inside your marketing machine and find answers to questions like:

Running tests with your own panel is free Are you looking to sign up as a participant or as a customer You can use it to gather buyer intelligence and run message tests Or you can be on the other side participating in the surveys and giving feedback.

We uncovered a handful of unknown insights and recurring themes from our wynter research I'd highly recommend wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion. Conducting message testing with wynter helps you identify problems in your messaging, so you can fix them and convert more customers We put your messaging in front of the very audience you're marketing to and you'll discover how they perceive it.