They were first introduced in 1998, and were marketed using the lay's, ruffles, doritos, and tostitos brands Learn about the surprising connection and how to prevent it. Although initially popular, charting sales of $400 million in their first year, they subsequently dropped to $200 million by 2000, as olestra caused abdominal cramping, diarrhea, fecal incontinence.
Magazine ad from 1998 for Lay’s Wow! Chips. These chips contained
In stark black text, packages warned consumers that olestra may cause abdominal cramping and loose stools and that it inhibits the absorption of some vitamins and other nutrients. this warning created immediate consumer concern, particularly the more colloquial interpretation that spread through media coverage
Baked chips are a healthy alternative to fried chips, but they can cause unexpected anal leakage
