Thanks to the online shop, h&m is expanding its business across china and reaching potential customers from lower tier cities who don’t have access to h&m brick and mortar stores. H&m has reopened its original flagship store in shanghai with a new concept called house of h&m, marking the swedish retailer’s comeback to one of china’s most important shopping streets. The reopening of h&m's first store in china, with a fresh new look, marks not only the return of a single store but also a concentrated demonstration of the brand's strategic transformation.
livy_.mae (@livy_.mae) - Urlebird
