Leaked internal documents have revealed that meta projected a revenue of approximately $16 billion from scam advertisements and banned goods in 2024. Meta claims it has made improvements, reducing user reports of scam ads globally by 58 percent over 18 months and removing more than 134 million pieces of scam ad content so far in 2025. Meta showed users 15 billion “higher risk” scam ads on average each day, according to a document obtained by reuters.
Coomer
Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, and it internally estimates that its platforms show users 15 billion scam ads a day, company documents show.
In a lengthy report, reuters exposed five years of meta practices and failures that allowed scammers to take advantage of users of facebook, instagram, and whatsapp.
He also suggests that companies donate profits from scam ads to fund educational nonprofits that teach people how to recognize fraud
