Mitchell's company rini sells facial sheet masks intended for children, sparking conversation about what — if any — skin care products kids actually need. The brand launched over the weekend with a line of face masks for children, though social media commenters have accused the company of exposing kids to unnecessary skin products. The “pretty little liars” actress just debuted a new skincare line called rini that’s made specifically for kids as young as three, inspired by her daughters’ curiosity and …
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Shay mitchell and esther song are launching rini, a skincare brand for kids
We spoke to the founders about the new gen alpha brand.
In partnership with esther song and matte babel, shay mitchell launches rini, a skin care brand for kids.
