Learn what search terms are, how they differ from keywords, and why they matter for seo and ppc The search term (or search terms) is the word or phrase that a user enters into a search engine Start targeting the right queries to grow your traffic.
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Master search terms to supercharge your seo and ppc campaigns
Learn what search terms are and proven strategies to rank higher.
What is a search term A search term (or search query) is a single word or multiple words (search phrase) that a user types into a search engine's search box Search engines such as google interpret the search terms to understand the user's intent and return the most relevant results Examples of search terms here are some examples of search terms
The critical difference between the two is that a search term or query is the term that a user enters into a search box On the contrary, a keyword is a term (or a set of terms) that a marketer or advertiser targets in paid and organic search campaigns. Search terms come from users, while you choose keywords as part of your ppc strategy To illustrate, imagine a user types the search term “affordable headphones for gaming”
They might see results optimized for keywords like “cheap gaming headphones” or “budget gaming headsets”, even if those exact phrases weren’t what the user typed.
