Bombshell report exposes how meta relied on scam ad profits to fund ai Internal documents have revealed that meta has projected it earns billions from ignoring scam ads that its platforms then targeted to users most likely to click on them Documents showed that internally, meta was hesitant to abruptly remove accounts, even those considered some of the “scammiest scammers,” out of concern that a drop in revenue could diminish resources needed for artificial intelligence growth.
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A bombshell investigation by reuters has uncovered internal documents revealing that meta knowingly profits from scam advertisements on facebook, instagram, and whatsapp to the tune of billions of dollars annually.
Meta should notify users when the company discovers that they clicked on a scam ad—rather than targeting them with more scam ads.
Internal documents reveal meta earned $16 billion from scam ads in 2024, comprising 10% of revenue, which helped fund its massive ai investments amid reluctance to curb fraud for profit reasons This exposes a shadowy link between illicit ads and tech innovation. Documents show meta earns billions from scam ads, reuters.